Three Things I Forgot About Babar: Death, Incest, and Shrooming

So today my kids and I crashed the enviable-but-stuffy Brooklyn College library. We didn't exactly get kicked out, but we definitely got enough snarly looks so that at least two out of three of us knew it was time to hit the road. Despite the fact that this particular wing of the library was almost empty, and it was, indeed, the Juvenile Section of a college library, we definitely turned most of the heads in there at one moment or another, and by the point that I was being asked if we could read just one more Dr. Seuss book (kudos to the library for actually having them), we were using our ejector seat buttons.

One of the books we read, for my first time in hmm hmm years, The Story of Babar. Three things I did not remember, in no particular order:

1. His mom gets killed. Not like Bambi's mother, at an emotional high-point of the story. It's just like, Babar is playing in the sand, he's out with his friends, his mother gets shot by poachers.
   
2. He marries his cousin. This is a little less over-the-head shocking, if only because half a dozen pages or so elapse between the line where Babar is visited by "his cousin Celeste" and his grand return to his tribe, whereupon he announces that he and Celeste are to be married. Is this really based on actual true stuff? Do elephants actually marry their cousins?
   
3. Um, this:
   

There's also definitely that uncomfortable undertone of colonialism--something which I did not pick up upon my last reading at the age of five or so--but there's also a weird, snarkily subversive rejection of colonialism on the part of Babar and his clan. I'm not sure if that was intentional, but I'm sure somebody's written a paper about it some time.

The Greatest Love of All

Today was long and intense, and almost entirely devoid of adults, and after I put the kids to bed -- we read the last chapters of Baby-Sitters' Club #3, Mary Ann Saves the Day, the graphic-novel adaptation, which has an amazIng scene (which I can only guess was not in the original, as it was wordless, and well-paced and utterly beautiful) where Mary Ann goes to visit her mother's grave and lies down on it -- and I emailed Itta and asked if she could bring me something from the restaurant when she gets home. I was so in the mood for restaurant food. sometimes you need food that you didn't cook, that no human being has cooked, that's fresh and warm and comes to you via a server and some cutlery that someone who's not you will wash (or, alternately, that's plastic and that you can just throw out).





Then I zoned out, except apparently I think I might have zoned out more than I warranted, because instead of writing I watched Sherlock -- a gorgeous episode, and one that I didn't think would come together at all, and in the end it totally did.

And that last scene, where Sherlock really wants to dance with someone and then he almost does and then he thinks better of it, a quick cut, and he's alone outside, hit a little too much home for me.

I really do want to write a great Disney movie. But even though the latest (Frozen, it's so incredible, I nearly had an artistic breakdown watching it just wishing I could make something that good and at the same time that inoffensive), where they (very minor spoiler) replace the girl/prince love story with a sisters/best friends love story. But I think what I really need to write, or to experience, is a movie where you learn that yourself is good enough? And I'm not sure if Disney will ever be capable of making that. I'm not sure if I'll ever be capable of writing that.

Tomorrow is my wife's due date. Or, as I've started saying it, her officially-overdue date. Feels so weird, that the world could change so radically at any given moment. And then I remind myself about what the Alter Rebbe said, that the world is created anew from nothingness at every moment, and I realize that all of us only exist by some whim of some Supreme Being anyway, so enjoy the sameness while we can. I feel like I'm hovering at that moment of Tron right before he gets sucked into the computer and everything turns to neon. Like stuff is nowhere near as cool as it's about to be, but I should appreciate the natural colors and relative boringness while I still can.

Not Saying Nothing

matthue roth
hey! you keep coming up in conversation. you aren't headed this way anytime soon, are you?

Rob Auten
I should be in NYC most of Feb!

matthue roth
!!!!
we should hang out early in the month, then. because when later in the month comes, i will be, ahem, indisposed.

Rob Auten
What does that mean?

matthue roth
there will be a lot of family stuff and sleepless nights
how are you??

Rob Auten
Are you having another kid?

matthue roth
sorry for being obtuse. i'm being extra sensitive to evil-eye stuff because i am weird.

Rob Auten
You should practice being even MORE obtuse then; I had it figured out when you said you were, "ahem, indisposed."

matthue roth
i was being way more obtuse for 8 months!!! i'm glad you kept pushing though. it's good to be back on our game.

Six simple things about today I wouldn't have noticed

1.
I love this book. Love it unconditionally. It's sloppy, and the basic premise is something I would have taken to heart ten years ago and now I look at it through the eyes of someone who tells stories for a living and think, that's not a story, but I remember the person I was when I would have loved it. And that makes me kind of believe in things again like a story about losing your soul and then trying to find it.

2.
Also, when you're reading it and walking down the street, it kind of makes you think things you wouldn't otherwise think.

3.
I got off the train early, returned some library books. One of them was The Pale King, the last novel David Foster Wallace wrote before he died. It's huge, and I barely made a dent in it. Too much stuff going on in my life, I thought, and too many other books to read instead. As I slipped it in the return slot, I wondered what my past three weeks would have been like if I'd been reading The Pale King. How radically it would have changed, my conversations, my experiences, what I chose to do on my lunch breaks and at night, after the kids are in bed, the parts of my life that are still my own. If my life would have changed at all.

4.
I walked fast across the park and down the street to my office. There was this girl walking beside me, also fast. Fast walkers are kind of united in our brusqueness and our no-nonsense attitude, our force of will to get things done, and we all kind of hate each other. This girl and I were walking at exactly the same pace, and right next to each other. We didn't make eye contact at all. She probably didn't even realize I was there. It was me with the book, her with these intense military knee boots and a killer stomp. Sexy boots and a sort of messed-up face, the kind that isn't symmetrical but you can't put your finger on why. We pass a nanny and her kids and we both swerve in opposite directions, then we're right back in line. We hit the corner of my work, she turned right, I kept going.

5.
The subways were psycho today. There was fog, mad fog, and at my outdoor subway station, you couldn't see more than five feet in front of you. People kept staring down the tracks, looking for that ghostly light. It took forever. Ten minutes, fifteen, and then in the fog, a faint yellow pair of eyes, that subway, creeping ever forward. It was packed. We had to force our way on, and then more people forcing their way on. I was one of the last people to actually fit. Or maybe everyone thinks that. At the next stop, this fat kid with a good smile apologized to everyone as he squeezed on, "Sorry, I got to get to work." The stop after that, a fat woman stepped on and literally swished smaller people into each other. I don't mean to call out fat people, I'm sorry it sounds bad, but this morning it seemed like nobody but fat people were even attempting to get on the train. A disembodied woman's voice yelled in our car at each station, "There is no more fucking room!" We all agreed with her. But she sounded more violent each time, and we were afraid to agree. The last stop before we dipped underground, the train stalled for ten minutes. A man's and woman's voices yelled at each other from outside. All the people on the platform, the people who couldn't get in, watched the offscreen drama. Someone said somebody should call 911. I wondered why that person didn't. I wasn't sure if it was really going to get bad, if it was just two people who didn't know each other yelling at each other, or what. I thought about the potential of calling 911 just to say that people weren't getting along, and there were bad vibes everywhere, and could they help out with that. I couldn't call 911. I couldn't reach my phone. My arms were pinned by too many people on every side.

6.
The lobby at my work was, for once, empty. An elevator was right there. A woman slipped into the building just as I was getting on and I held it for her. She hit 6, and then 5. "Sorry," she said. "I didn't realize." "That's okay," I said, "it'll be an adventure." She smiled at me as though having an adventure was the last thing in this world she could conceive of. She smiled at me like she needed an adventure. She got off at 5. The elevator stopped again at 6 and I got ready, instinctively, to step out. Then I realized it wasn't my floor and froze in the doorway. The elevator door held open. The elevator was still. I could have stepped out. Anything could have happened, then, anything in the world.

On slumlords, and slums, and not wanting anyone dead

I completely agree that this morning's New York Post cover is sketchy, and racist, and is basically anti-Semite-baiting creepiness.



But can we talk for one moment about how many Orthodox Jews are running slums and shitty housing operations, and how none of us is saying enough about it?

I'm not going to share the whole story right now. (I'm not.) (My kids are out for an hour, and I'm in the middle of a short story, and although this is burning me up right now, I have to act like writing is my profession and not just listening to whatever the voices in my head are telling me to write about.) But when I was trying to become more observant, and living in Crown Heights, and the only place I could find was a big old tenement on Empire Blvd. -- I was the only Orthodox Jew in the building, and my roommate and I were the only Jews/white people whatsoever -- conditions were atrocious. The halls and stairways smelled like pee. A toilet backup would last weeks before somebody came. You had to wait in line for an hour to hand in your rent check every month, in a dirty office through a glass window. (I wrote this short story about it, although I exaggerated things.) There were roaches the size of hot dogs. One morning I was on a wheezy elevator with a 6-year-old kid, and I stepped on one of those giant roaches, and a mountain of pus oozed out, but he was relieved. (I think he was relieved.)

It stayed there for almost a month, that body and that hardening pus. No other residents would touch it. I kept thinking maybe I should scrape it off, since I was the murderer in question, but I was squeamish, and besides, I kept thinking, I did the good deed in the first place. But, come on. How ridiculous, how devoid of humanity, is it that the landlords and all the people who work for them spent an entire month not going on an elevator in their own building, not even looking inside, and letting all sorts of terrible things happen -- most of which are way more traumatic than a dead squashed cockroach.

I'm not saying that the deceased, may he be remembered in blessing, was one of those people. I'm not saying he didn't do amazing things for other people. But maybe we can do one more act of kindness in his memory, and look at the money we're making from people, and ask just how we've earned every dollar, and if we're truly helping every single person we can.

(Edit: Changed the first line from the questionable "possibly echoes the Holocaust in a really scary and journalistically questionable way" because Yitz and David said it sounded weird and was drawing away from my main point. Thanks for the edits {you can still read about it in the comments below}.)

The thing about writing

The minute you start to think of it as work, it all falls apart. But if you don't think of it as work, you'll never finish anything.

Ghosting

The last girl I danced with was my Aunt Et. It was my sister's wedding. She was 98. Aunt Et was, not my sister. I'd spent most of the time retreating in the corner with my wife, the only two Orthodox people at the wedding, me clapping in a circle with my family at the beginning while the band played the Hora, the lead singer, this black woman in a sparkly nothing dress who pronounced all the Jewish words way too perfectly to actually be Jewish herself, belting out "Siman Tov u'Mazel Tov" while the big baritone sax gave it an illicitly funky bassline.

So then we retreated, and then my wife, who grew up both Orthodox and in a big family, told me, forget it, she was diving in to dance, and I stood on the sidelines alone. I clapped along and plastered this big toothy smile. It felt fake at first, my face muscles contorted too tightly, and then I watched my sister and her husband dancing and it got to be real. This guy was going to be with her forever. Then I watched my wife get roped into the inner circle, the family circle, by my uncle, who officially shouldn't have held her hand, but I think I was the only one thinking about that. My cheeks burned. I felt more and more awkward with every passing moment. I went to check on the kids. I went to get another drink. Then my wife, who'd been at it this whole time, grabbed me and pulled me in.

Flash forward: Almost an hour later, most of the bridal party has retreated to their seats. Even my sister and her husband are taking a breather at the head table. I, meanwhile, am still on the dance floor, dancing up a storm with all the cousins whose names I can barely keep straight. Somebody pushes me to the center. It's just me and Aunt Et. I am way more out of breath than she is. She has way better moves than I do. She's dressed better, too. She wears a swanky white pantsuit and is snapping her fingers above her shiny hair. I try to do the Fiddler-on-the-Roof thing with my feet, because that's as much as I can compete with. We are holding hands. We are laughing and salsaing and trying our best to ignore everyone around us, because they are laughing too, and watching us like we are the only thing on TV, and probably deservedly so. It's the only near-centenarian in the room and the only Bigfoot-bearded Hasidic Jew in the room, and they're reenacting a scene from Pulp Fiction that's itself a reenactment of Saturday Night Fever. This is how our traditions prosper: One hazy memory transmits from one generation to the next, passed like a drunken game of Telephone, or rocked on the dance floor.

It's two years later. My sister and her husband have just had their first baby. And I have just gotten a call: Aunt Et died today.

I'm not really going to process it right now. She's my grandmother's sister, and now she feels like she's a little lonelier in the world, which makes me feel a little more lonely too. And death is one of those things I can't talk about and can't even think about too hard, or else my brain will revert to thinking about something else entirely, and even when I write a book about it I can't even really tell you what I think, or how much I miss the people who aren't around anymore, or think much past the times we've had to think about what they might be doing now. I've never actually seen a ghost. Unless these count as ghosts, in which case, I think I see them all the time.


I used Grammarly to grammar check this post, because I was a little too emotionally unstable to think about it myself.

Calling out Joyce Carol Oates

I'm not sure if I wrote this as a dare for her, or as a dare for myself.

Got invited to see @JoyceCarolOates at the same time as I have my story workshopped in grad school.

— Matthue Roth (@matthue) November 13, 2013

I picture going to see @JoyceCarolOates, speaking to her afterward, and her yelling at me that I should have stayed in workshop.

— Matthue Roth (@matthue) November 13, 2013

Actually, @JoyceCarolOates, it's more like a fantasy. (Though I will probably be responsible. Sigh.)

— Matthue Roth (@matthue) November 13, 2013

(By the way, if you don't have a story due in your grad school workshop, you should go to this. And listen to every word she says, because she is a legend, and then brag about it to me and tell me every word.)

FAQ: What do you do when you hate your book?

Q:
Hey Matthue,
What do you do when you hate your book? Start from the beginning? Randomly change words here and there? Delete paragraphs? Chapters? Help!!!

A:
No! Don't delete anything! I save every sentence I write. I'm a total diva, but this is one thing I'll freely cop to. If I'm deleting stuff in my manuscript, this is what I do first:

1) Get to the end of the story. Finish it! No sense destroying the walls until you've got a floor you're happy with.
2) Make a copy of the file. Sometimes I'll go back and steal stuff from earlier drafts. There's always goodness, and there's always sloppiness. Sometimes you don't know till later which is which.

Best thing to do is put it aside until you get over yourself. The problem is, when you're writing, you're too much in the middle of things -- you can't step back and look at the book as if someone else is writing it.

What you can do is, start over. Not from the beginning. But just turn the page, skip to the next chapter, or the next big fight scene/explosion, and start writing something you do feel good about. Don't worry about tying it in, or making it fit. That's what editing is for. Right now, just get all your ideas down and get yourself to a place where you love what you're writing.

Hasidic Writers Read in Crown Heights

This Monday night, I'm reading with some jaw-droppingly vital Hasidic writers in Crown Heights. Please be there. You really aren't going to want to miss this one.

(Just click on the pic, or the related text, to find out details. I think that should work?)

• 
  

  EventsInvite friends
  

  Going

  GoingMaybeNot Going

  
  

  
  

  A Spotlight On Hasidic Writers

  
  

  Public · By The Creative Soul

Goldbergs, Meet the Goldbergs

My wonderful friend Sarah Lefton wrote me an email the other day:

I just want you to know that although I have no idea what your feelings are on the matter, and you've been either surprisingly (or studiously) publicly quiet about the matter, I am enraged on your behalf about The Goldbergs and have found myself talking about your book an awful lot lately.

So actually, yes, my first novel was called Never Mind the Goldbergs and was a book that was about a TV sitcom. I'm told that it's totally nothing like the new TV show, although, when I first found out about it, I started telling people that they utterly ripped off my book for their background color.

I didn't actually think for one second that ABC used or borrowed or even knew about my book. Really, both of us should be dipping our hats to the original Goldbergs, a radio-and-then-TV series in the 1950s written by and starring Gertrude Berg, who was probably one of the most versatile and amazing people who ever worked on TV. (Primary evidence: It takes major cojones to produce an episode about racism and anti-Jewish sentiment in America...during World War II.) Although, hey, I did give the old TV show a shoutout in my book.

Here's the real bummer of it: Never Mind the Goldbergs did really well last year. It sold out its complete first printing -- which, because it's Scholastic, they'll print tons of copies and just expect them to last forever. But this summer, some friends told me that Amazon had stopped listing the book. I called Scholastic to find out what was up. Apparently they had sold out completely, and they don't see a sufficient need to reprint.

BUT DUDES THERE'S A MAJOR TV SHOW WITH THE SAME FREAKING NAME AS MY BOOK THAT'S ABOUT TO BE ON AND--

I did not write that email to them. I also didn't yell at them when I found out they got rid of the last hundred hardcover copies by selling them for 50 cents each to some random store in the Midwest instead of asking me if I wanted them. I love Scholastic -- I mean, Goldbergs wouldn't be in print if it wasn't for them -- but, yeah. Sometimes you get the bear and sometimes you get the bear trap.

On the plus side, I do own the rights to my book again. And my agent is really excited about finding a new publisher. And in the meantime, I have this new book that, if you haven't heard, is doing pretty insanely wonderfully. So I'm in a mostly-good mood. And if you do want to read Goldbergs in the meantime, just email me and I'll send you an ebook of it.

And, if any of you know those people from that other Goldbergs? Feel free to tell them I said hey. And if they ever want to make another series, we can totally reprint it as Never Mind the Goldsteins.

What Rupert Murdoch Means to Me

Today, Forbes ran a really bizarre (and really nice) article about Amplify, the company I make video games for, and my relationship with Rupert Murdoch.

What We Can Learn From Rupert Murdoch, News Corp, And Amplify

...but most of the folks who work at Amplify are left-leaning liberals who wouldn’t do the work if it was about brainwashing kids into Murdoch clones.

Perhaps she wanted me to see her point embodied when she introduced me to Matthue Roth, one of Amplify’s head writers and game developers. I already knew a bit about Roth. His children’s book, My First Kafka, is one of my boys’ favorites. I’ve also read Roth’s novel, Never Mind The Goldbergs–a story about a teenaged girl who finds her foundation for countercultural rebellion in observant Judaism. The novel is a thought-provoking exploration of the relationship between orthodoxy, individuality, and conformity. Roth’s Amazon author page describes him as “a Hasidic author” and “slam poet,” hardly in resonance with the stereotypical view we may have of the News Corp lemming. (Come to think of it, Roth is hardly in resonance with the stereotypical view we have of anything).

Um, yep. A tremendous blushing and a tremulous shifting in my seat. But my boss just walked over and clapped me on the shoulder, so I am assuming everything is okay.

You can read the whole thing here, if you want to.

September 11 babies

This is what I was doing on September 11, 2001, and then what I'm doing right now. Just pulled out my copy of Yom Kippur a Go-Go, which is where this is taken from. So weird to have a record of my life, published and accessible to people who are not me. Some parts make me feel queasy in retrospect. This is one of my favorite stories I've ever done.

Somehow, we had all forgotten how Rabbi Mendy’s wife Tali was pregnant. Hugely pregnant. Nobody at the synagogue noticed, or realized, because pregnancy was a normal state for Hasidim, but when New York broke, so did she.
Mendy called me from the hospital. “Tali’s in the E.R.,” he said. “Everything’s fine, thank G-d, but Golda is here and she’s not used to hospitals and I was wondering if you were maybe free for the day?”
I told him I was on it.
We met at his house, a few blocks from the hospital. Golda was in her crib, snoring peacefully. Her little lungs shot out huge noisy breaths that filled the small room. Trickles of sunlight poked through the border of the curtains. Mendy left me with another apology—“I’m sorry we called you out of the house so close to Rosh HaShana”—and I was, like, Rabbi, don’t apologize, you do not choose when a baby is going to fall out, and I showed him to the door.
I heard a scuttle of footsteps, and walked through the kitchen to find Golda in her pajamas. She looked up at me, confused.
“Where Mommy?” she said.
I kneeled down to the level of her eyes. “She’s at the hospital with the baby, remember?”
“Baby?” she repeated.
“Baby,” I said.
“Where Mommy?”
The second time Golda asked, she didn’t wait for an answer. Her jaw dropped open and she started to scream.
One day I am going to make the worst father. Children crying make me crumble into helplessness. This feeling of utter sadness wells up and makes me all depressed and I want to concentrate on my own depressed state, not how to make them feel better.
I talked to her in that soft bedroom voice. I pleaded with her, showed her Mommy’s coat and the door. I dug through her toybox to find an ambulance or a hospital or something, but Golda was ultra-protective about her toys and when I touched them, she started screaming about that instead.
I shrugged. I got up, walked into the next room, which was Mendy’s office, and took out some computer paper and a set of Magic Markers. I threw them in a pile on the floor and started to draw.
Eventually Golda stopped hiding her toys under the sofa and waddled over to me. With her index finger in her mouth, she said, “What you doing?”
“I dunno,” I said, shading in the side of a woman’s dress.
“Who that?”
“That’s Mommy.”
She plopped down, grabbed a marker, and started to draw on the other half of the paper. She drew another woman holding a baby. “Is that Mommy too?” I asked.
Golda shook her head. “This is Golda,” she said. “I going to have a baby too.”

Now it's a bunch of years later. I'm headed into Times Square, which feels like an ominous thing to say, then walking to the Port Authority terminal to catch a bus. I'm going to see my sister and meet my niece for the first time. I don't know what it's going to be like, and the more I think about it, the more it's going to be about my memories and expectations, the What Should I Be Feeling parts of being a writer, and less about the actual experience of being there. So here's leaping headlong into life. I'll let you know how it goes.

And, because I'm not sure why, the Roots doing "Call Me Maybe."

Sneaking into the Basin

This is where I walked today:


View Larger Map

Mill Basin is one of those places that makes you say, "I can't believe this is Brooklyn," but it is so incredibly Brooklyn. The houses are lavish and spread out, with lawns that are like nature preserves and cars that belong in museums. It's ostentatious and lascivious, but there's something about the neighborhood that makes you want to bathe in it completely, a cross between rubbernecking at an accident and watching Gossip Girl. There's a street that's clogged with houses, shoulder to shoulder, blocking off the view of Mill Basin itself. Some of the houses are Lego atrocities, but in a really compelling way. Others are like little Greek palaces. Just being in visual distance of them makes you feel like your blood is soaking up some sort of classical-masterpiece-based culture. And then there is this house, which I desperately want to get invited to a party at:



...Which, okay, the place ostensibly has its own issues. But there is some beautiful waterfront out there. I really just want to watch a drunken sunset there, possibly while laughing ostentatiously, just once.

An Open Letter about Orthodox Sex Offenders

Rabbi Horowitz is this amazing rabbi in Monsey who, in addition to his actual job, fights against Jewish sex offenders and educates kids. He has a post today about how the D.A., Thomas Zugibe, and his office, are letting these people go under pressure from Orthodox Jews. I just wrote a letter to send some Orthodox Jewish pressure the other way.

If you agree with me, feel free to copy this letter (the relevant parts, anyway) or write your own. His email is info@rocklandcountyda.com. Ugh. Thanks for bearing with the break from writer talk, you guys.

Dear District Attorney Zugibe,

I just read a piece on Rabbi Horowitz's website about the reprehensible treatment of Orthodox Jewish sex offenders such as Herschel Taubenfeld, Shmuel Dym and Moishe Turner. (It's right here, and it's a very sad and powerful article.)

As a Hasidic Orthodox Jew myself -- and, more importantly, as the father of young children -- I want to protest this treatment. These men have been convicted as criminals under U.S. law, and should be locked away and forced to do penance under the justice system.

Please don't plea bargain with them or cave in to community pressure! Many of us support you, and we don't want these sick people returning to our communities and living around our children.

sincerely,
A Jewish father

Once again: info@rocklandcountyda.com.
(and thanks to Rabbi Fink for posting in the first place.)

How do you handle negative reviews?

A new-author friend just emailed me to ask about a negative review. (I'm not saying which friend, or which negative review {actually, it was more a not-entirely-loving review than a negative one, if you ask me...but I will be telling you about this book in the months to come and how amazing it is, so just stick around.) I should be embarrassed or chagrined by the question -- yes, I am your go-to guy for questions relating to bad reviews -- but by this time, I'm pretty okay with it, and besides, the sheer amount of amazing stuff that people have said about Kafka is reason enough for me to owe the universe some karmic feedback.

So, here it is, my advice for dealing with negative reviews.

• get it out of your mind. see what i did, starting the email with something else? [note: I started the email talking about something else.] there is SO MUCH FREAKING STUFF going on in your life, and so many people are going to be reading your book and thinking good things that you won't have time for the naysayers. Get a jump up. Start disregarding them now.

• make it drive you harder.So 10 people won't buy the book from reading that review. Write to a blog or a smaller site that passionately cares about your subject matter. Force yourself to do more publicity. Publicity is the most important part of bookselling, and it's the part authors hate most. Combat that feeling! Bring it on. 

• Here's the thing about reviews: They don't matter. There was just this major study of books featured on the cover of the New York Times Book Review. They discovered, being featured only sold a couple hundred copies at most. Think about anything that's only reviewed inside. Think about anything that isn't the Times. Yeah, it doesn't really matter.
  
• Way more effective: The aforementioned smaller sites with readers who are actually passionate about what you're writing about. And, like, PEOPLE. Ordinary people. People who aren't consumed by a zillion books every day. these are people who will love what you write, and who will tell their friends about it. love sells tons more copies than a review. even a good review. there are still people who care about books in this world -- not all books, but a few books -- and those people are the reason that books are still in business.